Description: AfroVeda began as a dream...to make the world conscious of the importance of quality ingredients, one curl at a time. You see, we are all about conscious hair care - being conscious that every ingredient we use in our products will have a positive effect on the people who use them. Fact is, every product we use on a daily basis affects us both internally and externally, whether it be the food we eat, the the creams we slather on to our bodies, or the products we add to our hair and scalp. And that's why we make sure that we use only those ingredients that are in harmony with our body systems and absolutely refuse to use sulfates, parabens, pthalates or any other harmful ingredient. Our products are formulated using the ancient system of Ayurveda - a 5,000 year old medical system from India that promotes health and equilibrium from within.